*A veterinarian needed an item to thank customers and gain exposure for her vet office. She mailed the stapled Puppies and Kittens calendar along with a thank-you letter to her customers, encouraging them to keep track of their pet’s appointments and visits. On the large imprint area, she included her phone number and website for scheduling new appointments. The promotion resulted in an increase in additional appointments since the calendar served as a constant reminder of her clinic and kept her information easily accessible.
*Source: PPB Magazine, “Market to Market: A Furry Phenomenon” by Audrey Sellers, June 1, 2019 edition.