Blog

Case Study: Piece of Cake

Sep 20

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Products:...

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A Quick Guide to Promotional Bags

Sep 13

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

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Swing, Batter! The Best MLB Promotions

Sep 06

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way back...

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The Value of Custom Packaging

Aug 29

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

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Customer Experience + Branding: The Relationship Goals of Marketing

Aug 22

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

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6 Promotional Products for Music Lovers

Aug 14

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-the...

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Get Techy With These 10 Tech Promo Products!

Aug 07

When you're looking for a promo product, you're probably going to be looking for something that your customers and team members can use daily - enter the tech promo product! These products are perfect...

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Top 5 Promotional Products for Professionals

Aug 07

Lawyers, CPAs, and architects, to name a few professionals, spend countless hours working in challenging industries. Promotional products are excellent for employee relations, orientation programs,...

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5 Products That will Send you Over the Moon and out of This World

Aug 07

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover on...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Jul 31

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...

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All About Potato Promo

Jul 24

Whether you’re an Idaho native or just a big fan of potatoes, here’s a list of some spectacular potato promotional products that you may find appealing! Bag Clip What better way to ke...

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5 Ways to Be Healthier in 2 Minutes or Less

Jul 16

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

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5 Promotional Products that Give Back

Jul 09

Are you looking to capture people’s attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back t...

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It's a Birdie! Six Promos Perfect for Golf Lovers

Jul 02

Sometimes the most important business is conducted on the green! These six promos are perfect for those clients you know who love to golf. Callaway Org 14 Cart Bag This bag comes with individual ...

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8 Promotional Products to Win Game Day

Jun 24

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these tou...

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5 Simple Tips to Organize and Run Effective Meetings

Jun 17

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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7 Fitness Promotional Products to Help You Stay in Shape

Jun 09

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physical f...

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Case Study: Roll Up in Style

Jun 02

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations aro...

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Case Study: A Race to Remember

May 26

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an in...

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Game On: 10 Promo Product Games We Love!

May 18

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss Ga...

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Case Study: Promo'd to a Tee

May 11

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...

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Case Study: Do the Wave

May 04

Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The sc...

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Why You Should Be Having More Fun at Work

Apr 26

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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Case Study: Rock out on the Run

Apr 19

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use dur...

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Case Study: You Can Count on Us

Apr 12

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus...

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How to Gain Inspiration in 5 Minutes

Apr 05

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an audi...

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Case Study: Take a Map!

Mar 28

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been on c...

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Case Study: Wheelie Important Paperwork

Mar 21

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. They ...

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6 Rainy Weather Promotions

Mar 14

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thundersto...

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6 Things You Need on Your Desk

Mar 07

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible...

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7 Ways to Instantly Make Your Website More User-Friendly

Feb 28

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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Case Study: Jot It Down

Feb 21

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

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How to be an Empathetic Leader and Still Get the Job Done

Feb 14

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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9 Promotional Products for Tech Wizards

Feb 06

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...

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Top 8 Promotional Products for Real Estate Professionals

Jan 30

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

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Case Study: A Wedded Keepsake

Jan 23

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...

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What Makes Gen Z Tick?

Jan 09

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...

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6 Promo Products to Freshen Up Your Employees' Wardrobes

Jan 02

The Voyager Jacket Go ahead, chart a course for adventure! This waterproof breathable, packable rain jacket is the right choice for any destination and will be your new favorite travel companion. ...

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Case Study: The Big Picture

Dec 25, 2022

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

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6 Products to Take to Your Next Family Picnic

Dec 17, 2022

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. T...

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5 Office Toys That Will Bring Your Brand Joy

Dec 10, 2022

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to st...

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Case Study: Custom Caps with a Budget Cap

Dec 02, 2022

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. The...

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Case Study: A Golfer Giveaway

Nov 25, 2022

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Print...

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Case Study: Raise Your Glass

Nov 17, 2022

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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7 Ways to Take Advantage of Your Lunch Break

Nov 10, 2022

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

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7 Financial Products That Are a Great Investment

Nov 02, 2022

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

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Let's Get Physical With These Activewear Promo Products

Oct 26, 2022

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Oct 19, 2022

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

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12 Promotional Products for Safe Travels

Oct 11, 2022

Whether you’re traveling by plane or by car, it’s important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel is b...

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A Lunch That Packs a Punch

Oct 04, 2022

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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10 Promotional Products for Healthy Living

Sep 26, 2022

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

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Case Study: Bringing Back the Fanny Pack

Sep 19, 2022

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

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Gifts Based on Enneagram Types

Sep 11, 2022

So, you're running out of gift ideas. Over the years, you've given your clients things they like, such as a cat Star Wars poster, tickets to see their favorite band, or even as far as their favorite h...

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Case Study: Pull Up a Chair and Stay Awhile

Sep 04, 2022

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

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5 Unique Rainy-Day Promotional Products to Keep You Covered!

Aug 28, 2022

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...

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Case Study: Let the Games Begin!

Aug 20, 2022

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

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Case Study: Let Them Eat Cake!

Aug 13, 2022

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Produc...

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7 Accessories Every Car Owner Needs

Aug 06, 2022

It’s just a fact of life: everyone loves cool car accessories. Neat stuff to make life commuting on the road a little bit safer and more convenient. Whether your client is a car dealer, car deta...

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Case Study: These Calendars Aren't Week

Jul 30, 2022

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank inc...

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Case Study: Bear With Us

Jul 22, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

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Case Study: A StuPENdous Promotion

Jul 15, 2022

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purchas...

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6 Retro Products That Are a Blast From the Past

Jul 07, 2022

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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Case Study: The Write Way

Jun 30, 2022

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...

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4 Awesome Mindfulness Apps to Help You Be Your Best Self

Jun 22, 2022

Mindfulness. That's been a big buzzword recently. It means being mindful to take care of yourself, both physically and mentally – especially mentally. Recently, and especially with the re...

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How to Protect Your Business From Hackers

Jun 15, 2022

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Jun 08, 2022

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the ...

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6 Purr-fect Products for Keeping Pets Occupied at Home

Jun 01, 2022

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having th...

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6 Hot Products for the Grill Master

Apr 22, 2022

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...

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Case Study: Keep Warm Buddy Set

Apr 15, 2022

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ch...

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5 Ways to Boost Employee Morale

Apr 07, 2022

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Mar 31, 2022

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

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30 Quotes That Will Motivate You to Succeed

Mar 23, 2022

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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Case Study: Thank You for Spooning

Mar 16, 2022

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...

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Case Study: Safety First

Mar 08, 2022

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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7 Promotional Products For Those On the Go

Mar 01, 2022

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

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Case Study: Happy to Hang Around

Feb 21, 2022

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Feb 14, 2022

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. But...

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Clean Desk, Happy Desk!

Jan 31, 2022

An organized desk is a happy desk and the perfect time to clean and reorganize your desk is at the beginning of the new quarter! Whether it's Q1 or Q4 – sometimes filing away old projects, dusti...

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Case Study: The Weather is Snow Joke

Jan 24, 2022

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...

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5 Men's Wearable Promotional Products for the Office and Beyond

Jan 16, 2022

It’s fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casu...

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Case Study: 3D is the Key

Jan 09, 2022

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

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10 Promo Products for Auto-Lovers

Jan 02, 2022

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It’s time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear wor...

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Imprint Everything: A Guide to Printing Methods

Dec 25, 2021

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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Case Study: Info in a Flash

Dec 18, 2021

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...

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Top 10 Promotional Products for the Health and Wellness Industry

Dec 11, 2021

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the past ...

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5 Corporate Gifts Your Clients Will Love

Dec 03, 2021

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

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Case Study: A Spoon-taneous Promotion

Nov 26, 2021

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mugs w...

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How Promo Products Can Tell Your Brand's Story

Nov 19, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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Case Study: Recycle, Reuse, Read a Book!

Nov 12, 2021

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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5 Steps to Achieving Your Goals

Nov 05, 2021

If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...

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The Best Promotional Products for Sports Fanatics

Oct 29, 2021

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

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Our Top 10 Favorite Eco-Friendly Products

Oct 21, 2021

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

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Yes, There's a Difference: Everything You Need to Know About Pens

Oct 14, 2021

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...

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12 Perfect Pediatric Products for Babies

Oct 07, 2021

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there’s a lot to procure and prepare bef...

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Case Study: Stick to the Schedule

Sep 30, 2021

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Case Study: You've Got the Power

Sep 23, 2021

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...

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7 Promotional Products for Law Firms

Sep 16, 2021

If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're looking...

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6 Things You're Missing Out on by Not Using Promotional Products

Sep 08, 2021

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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12 Coolest Squeeze Products to Relieve Your Stress

Sep 01, 2021

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well beyond...

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Your Guide to Promo Hats

Aug 25, 2021

A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the various s...

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6 Things You're Missing out on by Not Using Promotional Products

Aug 18, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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25 Insane Facts About Promotional Products

Aug 10, 2021

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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Your Brand Is Your Business - Market It!

Aug 03, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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6 Products to Show Your Support for Breast Cancer Awareness

Aug 03, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...

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How to Create Buzz Around a Launch With Promo Products

Aug 03, 2021

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...

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Pendergrass Promos Featured in EDGE Magazine

Jul 08, 2019

Kevin and Bethany were both asked if they could be interviewed by EDGE magazine to be featured as next generation rising entrepreneurs in the promotional product industry. The article was published in...

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How to Plan Your Next Marketing Project in 5 Easy Steps

Jun 17, 2019

For any marketing project to be effective, it is essential to have a strategic plan in place. Below I’ve outlined how to plan your next marketing project in just 5 easy steps. 1. Assess your...

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CASE STUDY: A Veterinarian Increases ROI Through Strategic Use Of Calendars

Jun 16, 2019

*A veterinarian needed an item to thank customers and gain exposure for her vet office. She mailed the stapled Puppies and Kittens calendar along with a thank-you letter to her customers, encouraging ...

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CASE STUDY: Customized Candy Item Re-energizes Business at Popular Times Square Hotel

Jun 16, 2019

In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge ...

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CASE STUDY: How 4 Measuring Cups Made Senior Citizens Smile

Jun 16, 2019

*Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A company in the Milwaukee area wanted to spice up a "normal giveaway" into some kind of theme. They ...

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FOLLOW-UP SHOULD BE DONE CREATIVELY (FOLLOW-UP: PART 4)

Jun 07, 2019

Today, we will conclude our series on the importance of following up with prospects and clients by talking about creativity in the follow-up. In my experience, creativity is sorely lacking in most com...

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FOLLOW-UP SHOULD BE DONE CONSISTENTLY (FOLLOW-UP: PART 3)

May 31, 2019

Last week, I talked about how follow-up should be done purposefully. There needs to be a reason. There needs to be an objective. Once you understand the importance of follow-up and realize that it nee...

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FOLLOW-UP SHOULD BE DONE PURPOSEFULLY (FOLLOW-UP: PART 2).

May 24, 2019

Last week, I talked about the importance of follow-up. If you want more business, you have to commit to the idea of following up with clients and prospects. If you want to be the best salesperson you ...

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WHY YOU’RE NOT GETTING MORE BUSINESS (FOLLOW-UP: PART 1).

May 21, 2019

I have often been asked how my wife and I were able to start a business and grow (and sustain) it so quickly. While there are many ways to answer this question, one of the main reasons why our busines...

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SHOULD YOU ACCEPT 'WHO YOU ARE?'

May 16, 2019

I want to put a disclaimer at the beginning and be very clear about something. When I ask if we should accept who we are, I am not talking about self-respect or self-love. If we don't first have self-...

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RETHINKING REFERRALS (PART 5: THE PROPER PERSPECTIVE & SOLUTION)

Apr 10, 2019

This article will conclude our series on Rethinking Referrals. Thus far, we have discussed the different “problems” and “negatives” with relying on referrals as your main busin...

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RETHINKING REFERRALS (PART 4: ENTITLEMENT)

Apr 05, 2019

In this article, we will be discussing the final “negative” to relying on referrals as your predominant business plan. Next week, we will conclude this series of articles by talking about ...

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RETHINKING REFERRALS (PART 3: POWERLESSNESS)

Mar 28, 2019

Today, we continue in our series of articles called “Rethinking Referrals.” If you haven’t read the first two articles, you can do so by clicking here (Introduction) and here (The Li...

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RETHINKING REFERRALS (PART 2: THE LIMITATIONS)

Mar 22, 2019

Last week, I gave an introduction to this series of articles called Rethinking Referrals (to read the article, click here). This week, I will begin to explain why we should rethink referrals. One of...

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RETHINKING REFERRALS (PART 1: INTRODUCTION)

Mar 15, 2019

How are you getting your customers and clients? This is a question I ask just about everyone I meet in business. The typical answer to this question is something to the effect of “word of mouth ...

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ARE YOU TASK-ORIENTED OR RESULTS-ORIENTED?

Feb 19, 2019

I like results. Who doesn’t, right? If I am doing something and I am not seeing the results, it makes it harder to keep doing it. In fact, in a lot of cases, I ended up quitting projects or cert...

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HOW TO SAY NO WITHOUT BURNING BRIDGES

Feb 03, 2019

Making connections and building relationships are crucial to success if you are in sales in any form or fashion. So, obviously, the last thing I want to do is burn bridges. This means that every time ...

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FIVE THINGS YOU'RE DOING WRONG WITH YOUR E-MAIL

Jan 04, 2019

If you work in sales in any capacity, chances are you rely on e-mail more than just about any other form of communication. This reason alone should be enough to convince us of the importance of how we...

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BE PREPARED FOR 2019!

Nov 16, 2018

The holidays are upon us! Parents are rushing to get their Christmas shopping done and many are starting to feel the anticipatory stress of family get-togethers! While we here at Pendergrass Promos In...

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QUIT DRIVING YOUR PROSPECTS CRAZY

Sep 11, 2018

Follow-up. Follow-up. Follow-up. Following up is the #1 rule if you are going to have any success in your business. However, it isn’t just about following up. In order to be effective, your f...

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CONNECTING THE DISCONNECT BETWEEN MARKETING AND SALES

Mar 12, 2018

For a business to succeed, it must sell its products or services. The location may be perfect, the staff may be professional, and the office may be organized and have the latest technology available. ...

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BUILDING RELATIONSHIPS WITH YOUR CLIENTS

Feb 12, 2018

Are you building relationships with your clients or are you just selling products and services? The more I work in the business world as a business owner, the more I realize the importance of building...

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ONE ESSENTIAL SALES TRAIT YOU MAY BE MISSING

Nov 27, 2017

Since my early teenage years, I was often told that I had a “gift” --- the gift of gab. I always took it as a compliment. While many of my friends were always shy around others, I had no p...

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4 TIPS TO GET MORE CLIENTS

Nov 14, 2017

Do you need more clients? Are you looking for more customers? If the answer to these questions is “yes,” then what are you currently doing to make that happen? What kind of plans do you ha...

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POSITIVE vs. NEGATIVE MOTIVATION

Oct 31, 2017

What motivates you? What drives you to be the best you can be? When you’re working hard, who are you thinking of? What are you thinking about? In this article, I want to talk about the differenc...

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3 REASONS TO SEND CLIENT GIFTS

Oct 11, 2017

In today’s technologically driven society, it is easier than ever for your clients to find your competition. Plus, there is always someone out there selling your product for a little less and wh...

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3 WAYS TO OVERCOME SALES REJECTION

Sep 29, 2017

"No. I am not interested. No thanks. Go away. Don’t call back. I don’t know what you’re selling, but I know I don’t want it." The list goes on and on. There are many ways peopl...

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HALLOWEEN IDEAS & SAFETY TIPS

Sep 13, 2017

Nearly 70% of Americans participate in Halloween parties and activities, making Halloween a great time to promote your business. With Halloween just around the corner, now is the time to be purchas...

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5 TIPS FOR SUCCESSFUL TRADE SHOWS

Aug 29, 2017

How successful have your trade shows been in the past? Do you get the leads you hope for? Do you get the kind of traffic to your display/booth that you expect? Are you able to effectively follow-up wi...

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FINDING YOUR TARGET CLIENTS

Aug 18, 2017

We live in a day and age where we are all blessed to have an overflow of tools and information at our disposal to help us when it comes to figuring out who our target client is. Whether it is website ...

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ARE YOU STUCK USING ARCHAIC ADVERTISING?

Jul 24, 2017

Companies will spend billions of dollars this year on efforts aimed at influencing their potential customers by following different marketing strategies. Marketing is the most creative influence for b...

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5 WAYS TO BE MORE PRODUCTIVE

Jul 12, 2017

In the last article, I discussed the difference between being productive and just being busy. We established that being busy actually makes you less productive. When you’re busy, you don’t...

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ARE YOU PRODUCTIVE OR JUST BUSY?

Jun 26, 2017

We hear it all the time, don’t we? You know what I am talking about. A typical conversation these days seems to center around how “busy” we all are. Does the following sound familiar...

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WHY PROMOTIONAL PRODUCTS DON’T WORK

Jun 05, 2017

In this article, I want to talk about why promotional products don't work. Yup, you read that correctly. Sometimes they are nothing but a waste of good marketing money. Obviously, I believe that promo...

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Pendergrass Promos Makes the News!

May 05, 2017

The Athens-Limestone County community is celebrating their small businesses and their owners this week. Kevin Pendergrass of Pendergrass Promos began his business in February 2016. "The biggest thi...

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Small Business Development Center Day

Mar 28, 2017

Wow! We can't say THANK YOU enough! It was a privilege for Pendergrass Promos to be presented as one of the business success stories at the Small Business Development Center day! Kevin Pendergrass was...

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Building Home & Remodeling Show 2017

Mar 17, 2017

We had a great time at the 2017 Building Home and Remodeling Show at the Von Braun Center. We were able to go visit our customers and see them use their promo products in action! DreamMaker Bath & K...

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ASU Higher Ed Day

Mar 10, 2017

We are always excited to be able to work with Athens State University. Athens State University is the oldest 2 year Upper Division university in Alabama! Below are some pictures of the t-shirts we did...

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GUEST SPEAKER AT HOT COFFEE

Mar 01, 2017

Last Friday, I had the honor and privilege of speaking at Hot Coffee located at Hudson Alpha in Huntsville, Alabama. Hot Coffee is a weekly networking even where business leaders, owners and professio...

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