Oct 14
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can be ...
Continue ReadingOct 07
Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there’s a lot to procure and prepare bef...
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Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
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A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. Sin...
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If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're looking...
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Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
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Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well beyond...
Continue ReadingAug 25
A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the various s...
Continue ReadingAug 18
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingAug 10
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue ReadingAug 03
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingAug 03
Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because it i...
Continue ReadingAug 03
So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...
Continue ReadingJul 08, 2019
Kevin and Bethany were both asked if they could be interviewed by EDGE magazine to be featured as next generation rising entrepreneurs in the promotional product industry. The article was published in...
Continue ReadingJun 17, 2019
For any marketing project to be effective, it is essential to have a strategic plan in place. Below I’ve outlined how to plan your next marketing project in just 5 easy steps. 1. Assess your...
Continue ReadingJun 16, 2019
*A veterinarian needed an item to thank customers and gain exposure for her vet office. She mailed the stapled Puppies and Kittens calendar along with a thank-you letter to her customers, encouraging ...
Continue ReadingJun 16, 2019
In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise's collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge ...
Continue ReadingJun 16, 2019
*Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A company in the Milwaukee area wanted to spice up a "normal giveaway" into some kind of theme. They ...
Continue ReadingJun 07, 2019
Today, we will conclude our series on the importance of following up with prospects and clients by talking about creativity in the follow-up. In my experience, creativity is sorely lacking in most com...
Continue ReadingMay 31, 2019
Last week, I talked about how follow-up should be done purposefully. There needs to be a reason. There needs to be an objective. Once you understand the importance of follow-up and realize that it nee...
Continue ReadingMay 24, 2019
Last week, I talked about the importance of follow-up. If you want more business, you have to commit to the idea of following up with clients and prospects. If you want to be the best salesperson you ...
Continue ReadingMay 21, 2019
I have often been asked how my wife and I were able to start a business and grow (and sustain) it so quickly. While there are many ways to answer this question, one of the main reasons why our busines...
Continue ReadingMay 16, 2019
I want to put a disclaimer at the beginning and be very clear about something. When I ask if we should accept who we are, I am not talking about self-respect or self-love. If we don't first have self-...
Continue ReadingApr 10, 2019
This article will conclude our series on Rethinking Referrals. Thus far, we have discussed the different “problems” and “negatives” with relying on referrals as your main busin...
Continue ReadingApr 05, 2019
In this article, we will be discussing the final “negative” to relying on referrals as your predominant business plan. Next week, we will conclude this series of articles by talking about ...
Continue ReadingMar 28, 2019
Today, we continue in our series of articles called “Rethinking Referrals.” If you haven’t read the first two articles, you can do so by clicking here (Introduction) and here (The Li...
Continue ReadingMar 22, 2019
Last week, I gave an introduction to this series of articles called Rethinking Referrals (to read the article, click here). This week, I will begin to explain why we should rethink referrals. One of...
Continue ReadingMar 15, 2019
How are you getting your customers and clients? This is a question I ask just about everyone I meet in business. The typical answer to this question is something to the effect of “word of mouth ...
Continue ReadingFeb 19, 2019
I like results. Who doesn’t, right? If I am doing something and I am not seeing the results, it makes it harder to keep doing it. In fact, in a lot of cases, I ended up quitting projects or cert...
Continue ReadingFeb 03, 2019
Making connections and building relationships are crucial to success if you are in sales in any form or fashion. So, obviously, the last thing I want to do is burn bridges. This means that every time ...
Continue ReadingJan 04, 2019
If you work in sales in any capacity, chances are you rely on e-mail more than just about any other form of communication. This reason alone should be enough to convince us of the importance of how we...
Continue ReadingNov 16, 2018
The holidays are upon us! Parents are rushing to get their Christmas shopping done and many are starting to feel the anticipatory stress of family get-togethers! While we here at Pendergrass Promos In...
Continue ReadingSep 11, 2018
Follow-up. Follow-up. Follow-up. Following up is the #1 rule if you are going to have any success in your business. However, it isn’t just about following up. In order to be effective, your f...
Continue ReadingMar 12, 2018
For a business to succeed, it must sell its products or services. The location may be perfect, the staff may be professional, and the office may be organized and have the latest technology available. ...
Continue ReadingFeb 12, 2018
Are you building relationships with your clients or are you just selling products and services? The more I work in the business world as a business owner, the more I realize the importance of building...
Continue ReadingNov 27, 2017
Since my early teenage years, I was often told that I had a “gift” --- the gift of gab. I always took it as a compliment. While many of my friends were always shy around others, I had no p...
Continue ReadingNov 14, 2017
Do you need more clients? Are you looking for more customers? If the answer to these questions is “yes,” then what are you currently doing to make that happen? What kind of plans do you ha...
Continue ReadingOct 31, 2017
What motivates you? What drives you to be the best you can be? When you’re working hard, who are you thinking of? What are you thinking about? In this article, I want to talk about the differenc...
Continue ReadingOct 11, 2017
In today’s technologically driven society, it is easier than ever for your clients to find your competition. Plus, there is always someone out there selling your product for a little less and wh...
Continue ReadingSep 29, 2017
"No. I am not interested. No thanks. Go away. Don’t call back. I don’t know what you’re selling, but I know I don’t want it." The list goes on and on. There are many ways peopl...
Continue ReadingSep 13, 2017
Nearly 70% of Americans participate in Halloween parties and activities, making Halloween a great time to promote your business. With Halloween just around the corner, now is the time to be purchas...
Continue ReadingAug 29, 2017
How successful have your trade shows been in the past? Do you get the leads you hope for? Do you get the kind of traffic to your display/booth that you expect? Are you able to effectively follow-up wi...
Continue ReadingAug 18, 2017
We live in a day and age where we are all blessed to have an overflow of tools and information at our disposal to help us when it comes to figuring out who our target client is. Whether it is website ...
Continue ReadingJul 24, 2017
Companies will spend billions of dollars this year on efforts aimed at influencing their potential customers by following different marketing strategies. Marketing is the most creative influence for b...
Continue ReadingJul 12, 2017
In the last article, I discussed the difference between being productive and just being busy. We established that being busy actually makes you less productive. When you’re busy, you don’t...
Continue ReadingJun 26, 2017
We hear it all the time, don’t we? You know what I am talking about. A typical conversation these days seems to center around how “busy” we all are. Does the following sound familiar...
Continue ReadingJun 05, 2017
In this article, I want to talk about why promotional products don't work. Yup, you read that correctly. Sometimes they are nothing but a waste of good marketing money. Obviously, I believe that promo...
Continue ReadingMay 05, 2017
The Athens-Limestone County community is celebrating their small businesses and their owners this week. Kevin Pendergrass of Pendergrass Promos began his business in February 2016. "The biggest thi...
Continue ReadingMar 28, 2017
Wow! We can't say THANK YOU enough! It was a privilege for Pendergrass Promos to be presented as one of the business success stories at the Small Business Development Center day! Kevin Pendergrass was...
Continue ReadingMar 17, 2017
We had a great time at the 2017 Building Home and Remodeling Show at the Von Braun Center. We were able to go visit our customers and see them use their promo products in action! DreamMaker Bath & K...
Continue ReadingMar 10, 2017
We are always excited to be able to work with Athens State University. Athens State University is the oldest 2 year Upper Division university in Alabama! Below are some pictures of the t-shirts we did...
Continue ReadingMar 01, 2017
Last Friday, I had the honor and privilege of speaking at Hot Coffee located at Hudson Alpha in Huntsville, Alabama. Hot Coffee is a weekly networking even where business leaders, owners and professio...
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