• Oct 11, 2017

In today’s technologically driven society, it is easier than ever for your clients to find your competition. Plus, there is always someone out there selling your product for a little less and who can deliver it a little faster. While you may tout that you provide the best customer service in town, your competition likely also makes the same claim.

What sets you apart from your competition? While there may be many things that set you apart, you can be assured that corporate gift-giving will give you the advantage. Below are 3 reasons why you should be sending your clients gifts.


1. Gifts are appreciated, and they allow you to advertise without being annoying. If we want to get business, we must stay in front of companies. However, if we are not careful, persistence can become an annoyance. Instead of making our clients feel appreciated, we can make them feel as if we are suffocating them. In an age when ad-blocking is at an all-time high and consumers will go through great lengths to avoid other forms of advertising, such as fast-forwarding through commercials or paying extra to avoid ads on Hulu, Spotify and other media forms, promotional gifts are the answer! Giving a gift is a very non-threatening way to advertise and stay in front of your client or prospect. In fact, promotional gifts are the most welcomed form of advertising. After all, who doesn’t like a gift? 


2. Gifts reinforce your brand. Gift-giving reinforces your brand. When you give a gift, make sure it is personalized and has your brand on it. Giving a $25.00 gift card to your client may be appreciated in the moment, but it has no memorable longevity attached to it. Instead, giving a nice promotional gift with your brand helps the client remember you and your appreciation for many months (and possibly years) to come.


3. Gifts provide connection. In today’s fast-paced world, we can "connect" with many people without actually connecting. How many of your social media friends, followers and connections are you actually connected with? Giving a gift provides a tangible and personal connection that social media, e-mails and even phone calls can’t provide. Promotional items are the only form of advertising that can invoke all the senses. It's advertising you can touch! 


According to the 2017 PPAI consumer study, "Mapping Out the Modern Consumer," promotional items were ranked highest across all generations as the most effective advertising vehicle. While there are many reasons you should give gifts to your clients, promotional gifts are appreciated, reinforce your brand, and provide a genuine connection between the giver and receiver. With the holiday season approaching, now is the time to buy. Let us help you pick out the perfect promotional gift for your clients! Visit our website or contact us to see how we can be of assistance: www.pendergrasspromos.com


- Kevin Pendergrass




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